M.A in Advertising and Brand Communication

M.A Advertising and Brand Communication is a Post-Graduate Mass Communication course. The Advertising & Marketing Management course focuses on the key relationship between enterprises and customers, assisting in the development of a deeper grasp of how to create more convincing communications.

This program that explores and assesses contemporary developments within marketing and marketing communications. The main aim of this course is to develop a holistic understanding of the fundamentals of advertising and marketing and covers all the core subjects of the field such as International Strategic Management, Public Relation, Consumer Behaviour, Product and Brand Management, Media Design and Production, Industrial Marketing, Advertising Planning and Strategy, Digital Marketing etc.

M.A Advertising and Brand Communication  Highlights

Eligibility Criteria for M.A Advertising and Brand Communication

1. Some courses offered by the best institutes of public relations in India cover both advertising and PR fundamentals. You can join the best institutes and take a diploma or degree course covering both PR and advertising.

2. Candidates can identify their interests, you can take a specialization course.

3. To take a graduate course, you need to pass 12th in any stream. For diploma courses, you can join any of the best PR or advertising institutes after the 10th.

4. Students should have completed their 10+2 in any discipline from a recognized board.

5. The minimum score in 10+2 should be 50% or above.

Admission Process

1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.

2. Candidate to apply for each college, as each college considers each mark the cut-off mark.

3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.

4. Some colleges require a minimum of 50% aggregate in the qualifying examination.

5. Candidates who qualify for the test are called for an interview before the final seat allotment.

6. Documents like mark sheets, photographs, signatures and transfer certificates must be scanned and uploaded online to the portal.

7. All documents must be in a specific format and size only to be accepted.

8. Various Entrance Exams such as CUCET, PAT, State University, Central University etc are conducted to enrol students for courses.

Career in M.A Advertising and Brand Communication

Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions.

Public relations is cultivating a strong and positive relationship with customers, employees, media people, and corporate and social officials. The salary & perks and career progressions are very good in advertising & public relations. Even if someone has to start as low as Rs. 8,000 per month at the entry-level stage, s/he can draw a monthly salary of Rs. 30,000 per month.

Some of the career options in M.A Advertising and Brand Communication are can take any of the below-mentioned jobs:

PR manager

Copywriter

Social media marketer/ manager

Employee relationship manager

Production team member

Creative team member

Media or community relationship manager

Journalist

Copywriter

Publicist Advertiser

Marketing manager

Art director